Service
Delivery
Conformance
Service
Standards
Service Design
Management
Perceptions
of Customer
Expectations
Understanding
the Customer
Customer
Expectation
영문사이트 서비스 미약
Customer
Perception
서비스 Target
<대륙별 외래관광객>
일본 : 34.7%
중국 : 16.6%
대만 : 5.2%
서비스 Vision
Target Market Segment 외
Tangibles
Physical facilities, equipment, and appearance of personnel.
Empathy
Caring, individualized attention the firm provides its customers.
Responsiveness
Willingness to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time del
gap in the hotel market, providing clean and comfortable facilities without the unnecessary frills at about one-third of the prices of rooms at luxury hotels. The plan was to convert a number of motels and budget hotels to BENIKEA to-urists hotels, requiring them to meet certain quality standards and tailor their services for foreigners with a low-price per night.(Korea Times 04-30-2009)
There h
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as i
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob