Why Our Team chose NIKE
Global HR System’s Adaptation at the local Level
Sport-fitness firms’ unique HR system
Middle-small size’s multinational company in Korea
Good and Advanced image
NIKE
Joint businesswith Samho Sprors before 1994
In 1994 Nike Sports Korea
Global, Korea, No.1 Sports-fitness brand
In 2007, Sales 580billion KRW
Recruiting and Staffing
I
that will maintain the image and guides employee performance into the same direction
Shared perceptions organizational members have about their organization and work environment (Team Spirit)
Positive climate linked to individuals’ level of job satisfaction, involvement, commitment and motivation
Positive climate for performance, diversity , safety, justice and customer service
Changing social environment. Instead of serious, uncomfortable atmosphere, people tent to smooth, pleasant atmosphere.
Women's social advance is increasing
→ Organization culture that considering women.
If they have no fun, get out!
Senior like friend, Company like home
These things are my
team's Topic!
images go higher and nicer.
Ⅱ. PURPOSE: MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or publi
Marketing Goal :
Increasing Nexen Heroes’ fans
(Community fans & National fans)
By Effective Marketing Strategy
Omokgyo Station Mok-dong Stadium Station
Redesigning Station & Stadium
Running a Shuttle Bus
Public Advertisement Related to Community Transportation
- subway(line 5, 9) or bus
- like 두산 in line 1,2,3,4