Why Our Team chose NIKE
Global HRSystem’s Adaptation at the local Level
Sport-fitness firms’ unique HRsystem
Middle-small size’s multinational company in Korea
Good and Advanced image
NIKE
Joint businesswith Samho Sprors before 1994
In 1994 Nike Sports Korea
Global, Korea, No.1 Sports-fitness brand
In 2007, Sales 580billion KRW
Recruiting and Staffing
I
1. Why Our Team chose NIKEHRsystem reflects not only its business but also other factors as cultural factor and employee factor. Throughout the class, we have learned HRsystem of GE case, which is U. S. Company, andthe reason why GE came to have its own system by looking at the business situation at the moment. However, due to the limitation of U.S. case, we did not have a chance how GE'
전세계 3만 3천명 직원
6대륙 160여개국
본사 : 7천명
(미국 오레곤주 비버튼)
Employee Opinion / Climate Survey
Conduct every year
Analysis by company whole
-Analysis by Division
-Analysis by Band
Action Plan – Company wide
Action Plan – Division wide
Reflected in Division head’s CFE
Regular progress feedback
Part 1. Environmental Analysis The Globalization of Footwear Industry
External Environment
The Globalization of Footwear Industry
Features
high labor intensive
less capital and technology intensive.
slow pattern of technology changes,
footwear market does not increase rapidly.
International outsourcing structure to Asia’s countries
Nike’s Vision & History
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t