brands images are different perfecimy in this time. They accept 'Sportage R is woman' but Tussan IX is man'. Now a day, Tussan IX is lead this mini SUV market. They occupy 62% among all of this market. However, before long, foreign brands will launch mini SUV in Korea market. So competition for such markets will be strong.
④ When consumer buy Tussan IX, what they considered.
There are spe
개인 정보 & 성향 에 관한 설문입니다
1.귀하의 성별은? ① 남 ② 여
2 귀하의 나이는?
① 10대 ② 20~24세 ③ 25~29세 ④ 30~34세 ⑤ 35~39세 ⑥ 40세 이상
3 귀하의 직업은?
① 중, 고등학생 ② 대학(원)생 ③ 직장인 ④ 주부 ⑤ 기타
4. 귀하의 한달 평균 용돈은 얼마입니까?
① 10~20만원미만 ② 20~30만
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
urban and
sophisticated
delicate and sensitive
the format is speech
About using experience
For everyday like freely and
fresh
Reach every woman with our product
Impossible, but still a goal
Women 20-25 years
University students, Career, Trendy, Mature
Not to old neither to young
Don’t care, experienced
Valuable knowledge
Our ideas, Insight of what could work
D. Discussion of Key Problems
Problem statement #1Lack of communication
#1-1 Contradiction between inflexible hierarchy and team system
One of the most important problems of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem of structure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisf