Lack of investment in R&D
Solution : Dell decided to invest 500 million dollars annually and obtain 3,000 research personnel
High dependency on Suppliers
Solution : Maintain strong relations with suppliers to pursue mutual profit
Absence of Off-line retailers
Solution : To meet the needs of customers who want to see the product directly before purchase, Dell should no
offering customers powerful, richly configured systems at competitive prices. Dell introduced the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory an average of every four days. In less than two decades, Dell became the number-one retailer of personal computers, outselling IBM, Hewlett-Packard, and Compaq (2002).
P&G는 세계적으로 최고의 marketer로 명성을 얻고 있는 미국의 큰 기업이다. 80개 이상의 major 브랜드를 갖고 있는 P&G는 세계적으로 370억불 이상의 연 수익을 올리고 있다. 유니레버와 함께 P&G는 세제, cleaning 용품, 개인 care 제품에서 강력한 글로벌 우위를 점하고 있다. P&G는 제2차 세계대전 이후에 제품을
1-1. Introduction
Consumer’s Needs
Consumer’s
point
of
view:
✚ How can I get vegetable comfortably?
✚ How can I get various vegetable at one time?
✚ What is the most fresh and cheap vegetable?
✚ What could be better for our kids?
1. Description of product category.
Our team's product category is vegetable. We choose vegetable because healthy foods are popular these days and ingest of vegetable is trend. But vegetable's distribution is complicated and vegetable is vulnerable to kinds of germs, many vegetable retailers are wasting their products. So, our team wanted to create a new channel of vegetable that is better for