with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary food, SARS and Avian Influenza alarmed customers about hygiene. A famous brand preference consumption appears clearly.
(Source : SERI)
the financial crisis spreading with actual object economy and the world economy get a great pain. The aftereffect of economic recession cannot avoid our country as well. This year the government, economic laboratory and the other economic group predict that our country providing a negative growth. Furthermore Korea the Minister of Finance Yoon junghyun say that ' I'll welcome next spring with dil
of competitiveness of price, product and strengthening characteristics, Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’, ‘BOTTLE jean’, ‘AndZ by JUNG YOON KI’, ‘AndZ JI
1. Introduction
1.1. Purpose ofthe Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one ofthe reasons why t
the strategy, it implemented No Sale policy. As a result, consumers began to put high expectations on Bean Pole and started to look forward to their product lines naturally increasing the brands image.
2) Product
It was the quality ofthe product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition whic