INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together
franchisees work, which is called OJE Spot Study. During this course, the applicants learn basic management process of franchisees and decide whether this job is appropriate for themselves or not. Statistically 20% of the applicants resign to take the 2nd job interview. Through this process both company and applicants can save their expense and time.
After making employment contract, managem
Satisfaction
Survey results showed staffs are proud to work for the company and feel the company delivers on its values and ethos. They have a high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work I do 86.9
Benefits 84.4
Wo
항공사의 프로그램과 연계
호텔이용점수와 함께 해당 항공사의 마일리지가 자동으로 적립
3. 1 Hilton 분석 : SWOT
Strengths
Network of Hotels
Long established loyalty
program
Double Dipping
Upgrade to Gold status for
corporate customers
Threats
Starwood upping reward to
corporate customers
Franchisee defection
Increase operating cost
(1) What is Franchise
The Franchise system is a form that headquarters control markets tightly by contract of franchises. Franchise is getting effect of management such as enterprise under direct management by doing mutual cooperation and sharing functions by contract among independent operators having individual capital.
The contract of franchise includes rights associa