Innovation을 제시한 많은 분야 중 자연 과학과 관련된 그 어떤 분야에서도, 필자가 지금까지 가지고 있어온 지식, 또는 짧은 기간의 공부를 통하여 얻는 지식으로는 그보다 더 Innovation한 내용에 대하여 논하는 것은 무리라고 생각된 한편, Marketing관련 부분에서만큼은 부족하나마, 필자의 능력으로도 논할
2. Marketing Research Firm's Report
현재 슈퍼마켓의 장난감 유통은 미진한 수준 (시장점유 3%내외)
→ 수년 내 확대 전망됨. (이유: 수퍼마켓의 주력 제품군이 식품에서 고 마진의 비식품류 (일반 공산품) 으로 전환 모색 중으로, 유아용 장난 감이 그러한 변화를 주도할 수 있을 것으로 판단됨.
Innovative technology(Some products failed because they were too innovative – the market couldn’t accept them)
Enthusiastic employees : Proud of working in Apple – Believe they are changing world in better ways, not just making electronic products.
Flat& casual working atmosphere
Cross-functional team
Service platform for the iPhone, iPod Touch and iPad
Huge success but d
(1) Poor road conditions
-> Not sensitive about max. speed
(2) Indian consumer
- price-sensitive
- expansion of the middle class
- design
1. Economic growth
-> Consumption Increase
2. Better social infra. (road)
-> Cars substitute bikes
3. Demand for mobility
-> car sales will increase
Tata Swach: disruptive innovation in low-cost water filter market
-Strong Product
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten