1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
Line
[LAB]
-most essential line
-non-age products
-Identity of the
premium products
Line
[MD SIGN]
-mean : multi
disciplinary design
-well-fitted denim
Swot analysis
Strengths
Threats
-Global brands, domestic
attacks
-Casual zoning, market
demand plummeted in
Weaknesses
-Lack of high value-brand
-Congestion revenue
Oppo
low-cost
expand teenagers use
marketing overseas
expand well-being culture
competitors online brand
launching
limite low-cost
Full of domestic market, the faceshop
has developed a foreign market plan
since the beginning stage of the carrer.
USA and Canada : General concept of
‘Well being’ + ‘naturalism’
High quality compare to the price
East Asian : Kwon S
(1) Poor road conditions
-> Not sensitive about max. speed
(2) Indian consumer
- price-sensitive
- expansion of the middle class
- design
1. Economic growth
-> Consumption Increase
2. Better social infra. (road)
-> Cars substitute bikes
3. Demand for mobility
-> car sales will increase
Tata Swach: disruptive innovation in low-cost water filter market
-Strong Product
volume
6(2009)→20(2010)
KT
- smartphone user goal: 1.8 million people
- expansion of line-up
- smartphone's proportion: 20% of the total volume(increase of Android percentage)
6(2009)→13(2010)
LGT
- smartphone user goal: 0.8~0.9 million people
- smartphone's proportion: 30% of the total volume
- increase of a low-cost Android (cooperation with LG Electronics)
1(2009)→10(2010)