motivation )
Ability is the person’s talent for performing goal related tasks
Ability alone isn’t enough to ensure performance at a high level
The person must also want to achieve a high level of performance
-> Thus discussions ofmotivation generally are
concerned with what drives behavior, what direction
behavior takes, and how to maintainthat behavior
How starbucks motiva
with licensor, it is able to use licensor’s patent, know-how, trade mark and technology. By comparison, franchising enables franchisee to get support from franchisor concerning operation and management, working principle and marketing. In other words, franchisor could be strongly involved in franchisee’s operation.
1. Motivation of Franchising
The first reason thatThe Coffee Bean chose f
to evaluate, recognize, and reward producers of high-quality sustainably grown coffee. C.A.F.E. Practices is a green coffee sourcing guideline developed in collaboration with Scientific Certification Systems (SCS), a third-party evaluation and certification firm. C.A.F.E. Practices seeks to ensure thatStarbucks sources sustainably grown and processed coffee by evaluating the economic, social and
the people who have high priorities for healthy and supreme quality foods. We need to focus on the necessity and importance of why customers should buy and use our products. In a word, our products’ merits are "SAFETY" and "HEALTH". And gradually let them follow so-called "Well-being" culture by eating health food. (This is mainly targeted tothe segment which was mentioned when we deal with De
and chairman, joined the company inthe early 1980s and purchased it a few years later. It was during his travels to Italy that Schultz discovered the appeal ofthe espresso bar. He believed strongly that he could re-create the Italian coffee-bar culture in America. From its original, single store, Starbucks has emerged as an unparalleled name that is virtually interchangeable withthe word coffe