1. PROS
Market share↑ Market Power↑
Parent company – Affiliated company
(No more consuming competition)
Enhancing product quality
Improved scheduling
Jobs’ effect
(Stock exchange, biggest shareholder)
Pixar, securing stability
(Uncertainty goes down)
Synergy!
2.CONS
The value of Pixar could be overestimated ($6.5~7.4 billion)
Increased
* Opening Example – ‘Edie Banks and Malcolm Rogers’
Edie Banks(이하 에디)와 Malcolm Rogers(이하 말콤)은 Urban 대학교에서 같은 철학 수업을 듣는다. 지난 3개월 동안 매주 월요일과 수요일 그리고 금요일에 서로를 봐왔음에도 불구하고, 오늘까지 그들은 한번도 말해본 적이 없다. 말콤은 에디가 매력적이어서 마
Sensitivity Analysis is a process whereby the soundness or robustness of the results and conclusions of economic evaluations are tested by varying the underlying assumptions and variables over a range of plausible values
Purpose of Sensitivity Analysis
Used to determine the effect of data uncertainty, or assumptions, on study conclusions
Used to identify the most important study assumpti
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g