Cosmeticsstarted selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They could grow by the three differentiation strategy. First one is "brand", second "advertising and model" , last "marketing". When every company's have used english brand name, at the time this company,
[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
I. Environment Analysis
Introduction
Lately, South Korea'scosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic raw materials from thailand is well-known worldwide. That's why their products are famous in Europe. 'THANN' cosmetics are popular as luxurious organic
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’scosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under