judgmentof value or scale, against what standard are we comparing whatever it is that we are assessing? -> 평가가 필요할 때, 어떤 기준을 놓고 비교를 하여야 하나?
* What qualifications must one have in order to make an assessment? -> 평가를 하기 위해서 어떤 조건이 반드시 있어야 하나?
* How repeatable are our assessments - will two qualified peopl
of others behavior, or our own
◊ These judgments are guided by both internal and external factors.
1)Research question
◊ What is the effects of consistent commercial model on
customer's buying behavior : Focused on beverage
advertisements.
◊ Which is customer’s standards in beverage selection?
◊ Are customers affected by commercial model
standards which are accepted to the minimum moral, the activities which are lower than the minimum moral standards should be reprimanded to morality; while people are enforcing the law, it depends on if they have gone against the law or not as a criterion, not depends on the degree of the violation, as long as we violate, we should be looked into the legal responsibility.
Although social respons
(Knowledge)
Objective 2
Attitudes are more complex than they first appear.
태도의 ABC 모델
감정(Affect)
행동(Behavior)
인지(Cognition)
표준학습 위계(Standard Learning Hierarchy)
인지->감정->행동->태도
저관여 위계(Low-Involvement Hierarchy)
인지->행동->감정->태도
경험적 위계(Experiential Hierarchy)
감정->행동->인지->태도
of its market.
Economic benefits of factors
Also we already know that the long-run economic benefits of factors such as the size of the market, purchasing power of consumers in that market, and likely future wealth of consumers, which depends on economic growth rates.
Consider living standard and Economic growth
Although some markets have much consumers, such as China, Indea, Indone