the past two decades. There has been a rapid expansion in the services sector. In 2007, this sector generated 92% of Hong Kong’s Gross Domestic Product(GDP). Even without the public sector, services still accounted for about 83% of GDP in 2007. By meeting the challenges of rapid technological change and the increasingly intense competition brought about by globalization, the Hong Kong economy h
system which allows customers to purchase trendy products at low prices will work well in the Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in
system between germany and south korea. south korea adminstration based on a presidential system run all politics with responsibility. There is checks and balances by dividing the adminstration and the legislative branch. On the other side coin, Germany is a parliamentary government. a cabinet is organized based on trust of assembly and a prime minister have a politcal power. So, there is cooper
The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, small scale foundation and increase of self-consumption.
of producing. Strategy of development is to develop the series of wiper with new technology, extend the market through reducing the cost ofthe development cost and develop new wiper rubber. Strategy of purchase is to build a systemof strategic purchase (reducing the prime cost: 20% , reducing the material cost: 8%), reinforce the global outsourcing. And cooperate with collaborators. And Strateg