inthe market. However the fact that Jinro has been one ofthe leading company in Korea inSojuindustry has made us very curious in what and how they could have achieved such a success.
In personal respective, I find it rather bitter drinking Sojuand not only that it is very unhealthy, but people tend to drink it a lot. We were wondering if the marketing has got anything to do withthe reaso
참이슬 and 처음처럼 are based on Seoul, Gyeonggi-do, and 참소주 is Gyeongsangbuk-do, 시원 is Gyeongsangnam-do, 잎새주 is Jeollanam-do.
This regional preference would not change easily, because companies already have their heavy-user and customer loyalty. But more than 40% Sojuis consumed in Seoul and Gyeonggi-do, Doosan decided to chase Jinro at least 20% of region market.
and so on, is lead mostly by companies that have secured the distribution line, such as Jinroand Doosan.. Kuksoondang, which is one ofthe main companies inthe liquor market, renamed its company as Kuksoondang, trying to change its image as the Fermented liquors tothe traditional liquor producing company. For this, Kuksoondang introduced Baek Sae Joo, a kind of high quality medicinal wine with
to produce and sell JinroSojuIn 1970, became No.1 brand turning around Samhak
In 1998, Chamisul was given birth.(same time as SunhanJinro)
In 2006, Chamisul fresh was released(low-degree boom)
Planning to M&A with Hite now
Jinro-hite is now operating total ERP system for more investment abroad
④ Degree of Woman drinker is going up-Woman in her 20's is rasing up
⑤ The
the best liquor company. Now, Hite Jinrois dealing with various liquors such as Whiskey, Wine, Soju, Brew, and so on.
However, As market share of Hite beer gradually decreased in 2008 yearly, finally, Cass beer of OB beated Hite beer in 2011. Also, Not only market share, but also brand value evaluation rate decreased, which showed 897.8 of Cass beer brand image evaluation rate compared to 88