Overview of KrispyKreme
F ounded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
O ffer 20 varieties ofdoughnuts with coffee
and other beverages
2 96 KrispyKreme stores around the world
P artnership with Bubel/Aiken Foundation
D onate $500,000 totheInternational Storytelling Center
KrispyKreme Bran
and ERP system. Also, in shopkeeper’s view, using standardized system is much better to sell products than doing manual labor. As their business grows faster processes are needed. PB needs to get both customer’s satisfaction and business efficiency. Therefore, standardized and organized systems which can deal with plenty of stores and products at the same time are adopted.
With the bakery in
tothe very first Krispy Kreme, established in Winston Salem, N.C., in 1937.
The founder, Vernon Rudolph,
originally set up a doughnut distribution factory without a storefront,
but customers kept dropping by asking for hot doughnuts.
He built a window intothe factory wall and started selling doughnuts
fresh off the line.
Considering Waiting time - 'Hot Doughnuts Now
the service which targets both the adults andthe children. There are 130~170 menus andthe price ofthe menus are 1~1.5 times as expensive the fast food restaurants.
Inthe second half ofthe 2012, there was a research measuring the satisfaction toward the family restaurants, price andthe use ofthe family restaurants by asking 1000 consumers who are over 20 and have ever been tothe family re
I. Introduction
-Why we sellcet this subject
In recent, we can easily the article about donut market. 'Mr dounuts' which is owned by Japaness company opened for the first timein Meong-Dong. While there is only Dunkin Donuts and Krispykreme company. It raises 30% of growth rate due to change eating pattern which is more convenient.
The major donut company is Dunkin Donuts. The nuber of sh