소개글
[마케팅] 닌텐도 Nintendo DS 의 마케팅 분석(영문)에 대한 자료입니다.
목차
Company Introduce
SWOT Analysis
STP Analysis
Marketing Mix
Market Share
Competitor
Globalization
Localization in Korean Market
The future of Nintendo
본문내용
“Licensees”not part of Nintendo
“Affiliates” outside Japan but owned by Nintendo
“Distributors” contracting to market Nintendo products in countries without affiliates
Nintendo games must not:
Include sexually suggestive or explicit content including rape and nudity;Contain language or depictions that specifically denigrates members of either sex;Depict random, gratuitous or excessive violence, such as blood or body dismemberment;Depict graphic illustration of death;Depict excessive force in a sport;Reflect ethnic, racial, religious, nationalistic or sexual stereotypes;Use profanity or obscenity in any form or incorporate language or gestures that could be offensive;Incorporate or encourage the use of illegal drugs, smoking materials or alcohol;Include subliminal political messages or overt political statements.