Ⅰ. 아웃백 스테이크 하우스 소개
1. OUTBACK 소개
1) OUTBACK이란 ?
OUTBACK이란 호주식 영어로 ‘오지’(奧地) 란 뜻으로 캥거루, 부메랑, 코알라 등 호주의 야생 자연을 레스토랑 인테리어의 배경으로 하는 편안하고 목가적인 분위기의 정통 스테이크하우스이다.
2) OUTBACK IS
1997년 한국에 처음 아웃백이 소
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2-a Service purchase decision
To analyze the external factors of Kokekko, we had to think about the service purchase decision such as service qualifier, service winner and service loser of restaurants located in front of the Korea University’s main entrance.
There were many kinds of factors that could be service winner. ‘Taste’ was the most significant service winner. If served foods wer
Korea Productivity Center. (Yejin-Lee)
o 2010-present Internship at Teaching and Learning Institute
Ewha Womans University (Jihyun-Son)
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POSITION ANALYSIS
1. Company Analysis
(1) Characteristics of the IBM
IBM Korea, established in 1967 as a wholly-owned subsidiary of IBM, is the nation's first and largest information technology provider with broad range of offerings - from
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
food : Tea, Tea Food, Ade, Coffee
11. Type of Beverage : Coffee, Tea, Ade
12. Beverage Price Range : Min ₩3,500, Max ₩6,000
13. Tea Food: 마카롱(5종류), 조각 케이크(4), 머핀(2), 마들렌, 앙버터 치아바타 빵,
14 Food price Range : Min ₩1,800, Max ₩8,000
15. Maximum Party Size at 1 Table : 1 테이블 당 4명, 단체 8명까지
3) Marketing strategy(4P Mix)
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food,
income of customer is rising.
Needs for leisure, shopping, musical is rising
Interest in healthy food, diet, plastic surgery,
People are more concerning about social responsibility of company
There are lots of enquiries about point using return, replacement services.
Needs for a luxury good are rising.
Mass buying for discount rate is in fever
Inequality gets more extreme.
foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
Very kind Employees
Weakness
But! There are so many Korean Restaurant inside the KU front gate street.
To measure service quality
Reliability:
The ability to perform the promised service both dependably and accurately.
Responsiveness:
The willingness to help customers and to
Ⅰ. 서론
소득의 증가와 생활 양식의 서구화로 인해 외식 횟수가 증가함에 따라, 우리나라의 패밀리 레스토랑 업계는 IMF이후의 경기 불황에도 불구하고 지속적인 성장을 하고 있는 상황이다. 그러나 경쟁업체의 증가로 인해, 각 레스토랑은 고객 감소를 줄이고 고정 고객을 확보하기 위한 마케팅에