브레인스토밍은 1941년 BBDO 광고대리점의 '알렉스 F 오스본'이 제안한 '아이디어를 내기 위한 회의기법'에서 비롯된 것으로, 미국과 일본에서는 이미 50여년 전부터 회사와 학생의 발명, 발견 기법으로 활용되고 있다.
특히 일본에서는 많은 회사가 이 기법을 이용하여 집단으로 새로운 발명을 해냈고, 학
guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa
card you can get up to 390,000WON in discount
Marriott Rewards : Can gather points from any Marriott hotel around the world
Essential Skills for Supervisors and Managers(ESSM)
Seven Habits
Navigating Through Change
TC-1, TC-2 : Trainer Certification
CMLC Creating Marriott Leadership Culture
DYDO : Develop You Develop Others
Negotiating Skills
Positive Association Relation Skills
수시성과REVIEW: 상시로 수행업무 입력, 평가자로부터 의견 피드백을 받는 프로세스
정기성과평가: 한해동안 수행한 중점 추진과제에 대해 달성도, 효과 및 기여도 중심으로 평가
직책자: Sk value항목 + 리더역량 항목에 대해 평가
팀원: 기본역량항목+ 직무별 역량항목에 대해 평가
The 75 people he(Forbus) manages are scattered throughout the manufacturing and receiving areas-> not loyal to him-> Also design, which he theoretically is in charge of, does not see him as the leader.
ESD is sandwiched in the middle between research and production-> has been marginalized and has little organization power->engineers are low motivated.
Salespeople were often observed takin
in task.
5. Skills
As Celltrion is a pharmaceutical company, its main purpose is developing and manufacturing bio-medicine. In that area, the no.1 skill which Celltrion has is ‘bio-similar’. Bio-similar is a variant of a biopharmaceutical that is marketed following the expiry of the original patent. It means that bio-similar copied original medicine’s quality, effect and safety. Also as
④장수기업들은 자금 운용면에서 보수적이었다. (기업이 성장과 진화를 효과적으로 통제할 수 있는 능력)
아리 드 호이스는 위의 4가지 요인을 중심으로 기업을 살아있는 실체로 바라보면서 ‘모든 기업들은 생명체로서의 일정한 특성과 행동을 보여주며, 모든 기업들은 학습하고 이를 통해 죽기 전
고쳐야 되면 다시 말해줘!!
Past :
making the headquarter remain strategic and effective by dispersing tasks to an overseas branches except the core task
Present :
overreliance on outsourcing has been bringing serious side effects
Lack of communication because of frequent relocation : OEM country’s level of wage, Nike’s marketing costs and sponsoring costs have increased