1. Introduction
The reason that we chose this case was one of our team member had a scrap book on case analysis. We took a look and looked for the material which was related to our lecture. The subject was interesting through the time we spent on team project. Web is the most popular services in Internet, so many company will ask question about “How to acquire customers on the Web”. This ar
Ⅰ. Assessment
1. Type of the family
☞ Single-parent family
2. Structure and relationship of the family
3. Dimension of health
① Biophysical
· Illness
- Alcohol abuse ┌ Period : for a long time
*The alcoholic problem started before marria
problems due to indiscreet drinking. Those are intervention in accidents or violence, health problems, decrease of academic ability, and economic loss. Thus, it is a fact that the drinking culture of college students is getting worn out by heavy drinking through distorted welcoming parties or meeting between juniors and seniors.
We used to be interested in underage drinking. But underage could b
유용한 것을 만들어 내기 위해 행하는 행동 또는 정신과정으로. 인류가 모든 사회 문화 과학 기술의 발전을 이루게 하고, 일상생활에서의 다양한 가치를 실현할 수 있는 기본원리로 작용한다고 말한다.
2) 창의성의 구성요소
(1) 창의적 사고 능력(창조적사고:創造的思考; creative thinking)
등장인물에 의해 전달되는 언어적 메시지, 즉 카피를 개발
(2) 아트디렉터(art director): 메시지의 비언어적인 측면, 즉 광고의 외형적 비주얼과
직관적 느낌을 결정하는 디자인을 책임
(3) 크리에이티브 디렉터(creative director): 마지막 광고제작물이 나오기까지의 크리에이티브 제작을 최종적으로 책임
KTF Show
Marketing Research
Index
1. Introduction of Show
2. SWOT Analysis about Show
3. Specific problems analyzed by questionnaire.
4. Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone m
Orion Corporation
a Front-runner in Korean confectionary industry since 1956
expanding business areas into global businesses as well as to dining, media, entertainment, and distribution, from mid 1990s.
Analyze by Theories
1. Unique Characteristic
2. Anticipated problems
3. How to Make up for them
problem
Operant Learning Theory
Based on their performance, empl
IMC 목표
국내 1위 항공사로서, 국내선에서 아시아나 항공의 공세로부터 시장 방어
* Sky Team 의 회원사로서 국제항공사로서의 위상 강화
안전성불신 제거 노력으로 기업이미지 및 선호도 제고
상대적으로 취약한 Young Target 공략하여 Old한 이미지 전환
글로벌 항공사로
Change compensation system from seniority based one to performance based one
Because Orion changed it the standard of compensation from tenure to performance, Orion’s employees can get fair rewards. And it will Increase employees’ motivation, too. (also corresponding with the Objective of new system.
2. Main Subject
2-1. Charisma Leadership's side of Jack Welch
▶To advance toward a better direction than maintaining existing order, bravely existing order was thrown away, and he never hesitated that took the first management method the highest in the world(6-sigma and Work-Out and initiatives), and Welch chairman became a specialist in the field -Work-Out movement