automobile industry.
- The success of Indica in many ways marked the rise of Tata Motors.
<출처> http://en.wikipedia.org/wiki/Tata_motors
Existing Tata’s technology and brand image are so high
There will be much competition in the long-run with international companies
Tata decided to focus on design.
Tata passed the risk in production of large scale to suppliers.
Lower in
역시 EU에 비해서는 상대적으로 미약한 편이다. 하지만 중국, 일본과 마찬가지로 세계의 환경기준에 맞추어 점차 강화해나가고 있다. Clean Air Act(Tier 2), Motor Vehicle Information and Cast Savings Act, American Automobile Labeling Act, Noise Control Act 등의 시행령이 있으며, 그 밖에 온실가스 배출 기준을 차체의 크기에 따
automobiles give high performance for its price and Law and middle priced image
Hyundai has high global brand ranking in the world according to an interbrand report.
According to J.D power and associates, Hyundai is lower than the average of industry average.
It means brand value still law.
3. Information about ongoing projects
1) Global R&D Networks
Bridging the world with Hyundai Mo
Hyundai Kia Automotive Group
The world’s fifth largest maker
56,000 domestic employees
Export cars to 190 countries
Global plants (USA, India, China, Turkey, Czech, Brazil, Russia)
Zero-Emission Vehicle
Creating earth-positive vehicles!
Launching an LPi hybrid in 2009 and gasoline hybrid car in 2010
Presenting a new standard for tomorrow’s automobiles by using own green
The automobile company SAAB admitted they had used real human cadavers in their crash tests. In fact KIA wanted to do that, but the cadaver said, "No, we're not getting in there!"
In 1992
American cops assulted
Black driver
So Blacks started a riot
advancement and to develop customized talent
What about SMX (3,5,7)
Renaultsamsung 社 (Established in 2000)
- The company for sharing knowhow of technology and information was founded by Korean company and foreign automobile company
- Analyze the marketing of SMX in Korea, because of similarities to CHEVROLET’s
.
2000, SM5 released
SM 3, SM7 series released
2010, 10th anniversary
automobile companies. Furthermore, Volvo has the reputation of being safe. Therefore, Volvo’s cars will be able to quite down many of the questions regarding reliability that always accompany the introduction of new technology.
Right now Volvo is going through two major campaigns related to EVs. One is the DRIVe campaign that promotes hybrid cars, and the other is the One Tonne Life campaign
Automobile Association 으로 알려진 AAA가 레스토랑과 숙박부분에 매기는 상으로써, 벨라지오는 AAA Five Diamond award를 수상하였다.(2002-2008)
2008년 기준, 미국, 캐나다, 캐리비안, 멕시코에 있는 레스토랑과 숙박시설 60,000개 중 5 다이아몬드를 받은 시설은 0.27%인 160개 뿐임.
또한 호텔 dining 중 2곳이 AAA five diamon
USP
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
Recovery of Domestic Market
By Reducing VAT, Consumption Tax
Expansion of Export to Russia & Middle East
Lowest number of Automobile out of Europe
Several Auto Company have already Entered into Turkey Auto Market
The Economic & Political Power in Middle Asia
Neighbor on Turkey
Similar to Turkey in Population Scale, Growth Potential