Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
1. Getting Started
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one t
statement that HMC to become a trusted lifetime partner of their customers. They are trying to bring a new perspective of automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services; They are putting effort to 1) bring a new perspective to automobiles, 2) innovate mobility solutions, 3)Human-centric, eco-friendly technologies and services.
1.1 Company Background
The Hyundai Engineering and Construction Company was first founded by Chung Ju-Yung. And the establishment of Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereina
automobile market. Hyundai in fact had a 14% rise in sales in January 2009, compared to the figures in the previous year .
General Flow of the Report
This report focuses on Hyundai motor company in the United States automotive market. It is about the unanswered questions of how Hyundai has survived through the credit crunch and explaining its successful performance. This analysis will begi
Introduction : Automobile company
HYUNDAI
Korean
Multinational Automaker
Comprises with KIA Automobile Group
KIA
Second largest
Automaker Manufacturer
Well-designed Automobile
SaMSUNG
Changed its name
as Renault Samsung Motors in 2000
Before 2009, SM series brought
a substantial profit
DAEWOO
Division of
the General Motors Company
Offered in more than
Climate Change of automobile market
Ongoing Vehicle Market in its steady growth
Peter Drucker "the industry of industries“
“moving billboards”, “a running diplomat”
The evolution of automobile does not seem to end
Evolutionary crossroads
Automobile industry has grown with low oil price
More investment in production facilities is required
Selection and Concentration
Volvo
The 1920s were a decade of dramatic change in American society.
Everything, from work to sexual morality, seemed to be changing quickly.
Country folk were leaving their farms for factory jobs in cities. U.S. soldiers returned from Europe, still young but now worldly wise, to share their-
experiences of the First World War.
The 1920s were the decade of the automobile. From 1919 to
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it
case 3
1. Analyze the competitive structure of the automobile industry in the United States. Is this an attractive industry?
현재 미국의 자동차 산업은 몇 개의 대기업들이 서로 경쟁하는 구도인 과점산업이다. 초창기에는 포드사의 독점으로 시장이 이루어 지다가 점차 GM, 크라이슬러가 시장에 진입함으로서 과점시장으로 변모