Theoretical framework and formulation of the hypotheses
When consumers plan to acquire a service that requires a high degree of commitment, they consider the price of different options and brands as a key factor in making a choice. The perception process takes place through a comparison of the selling price, called the external reference price, with a price standard present in the mind of the co
property and centre maintenance, and improvement issues.
▶Amenities
Communication services :
Internet, satellite TV and fax facilities are available to our guests at both lodges, well-stocked library
Shopping(boutique) :
The African Trading Store stocks a range of fashionable bushwear and African artefacts. Basic necessities such as camera film and batteries are available for purchase.
service as well as experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety of brands and m
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
위한 미팅 패키지 내용의 한계
다양한 시각에서의 접근으로 서비스 제공
미팅 관련 도구적 구성 외의 부가적인 서비스도 다양화
다양한 컨벤션 유치를 통해 비지니스 관광객 유치에 중점을 두는데도 불구하고, 다양한 국가의 고객을 위한
multi-cultural-service 부족
관광호텔등급 (Tourist Hotel Classification)
유럽 여러나라에서는 별(Star)로 호텔의 등급을 표시하는데 별 5개의 호텔은 특급, 별 1개의 호텔은 일반용을 나타낸다. 영국은 크라운 하나에서 다섯개 까지, 미주는 다이아몬드 한개에서부터 다섯개 까지로 등급을 나타낸다. 한편, 우리나라에서는 관광진흥법시
Weakness – price, major airlines’ service, miles, and recognition
There are three factors of Air Busan’s weakness comparing to other airlines. First one is price. As you see on the chart below, Jin airline has lower price than Air Busan. It would be the week factor of Air Busan. Also, Daehan airline’s price is not that different from Air Busan, which means the competitive price of
4. When coming here what attracts you the most:
a) Sellers speaking your language or at least trying to:15%
b) Food, popular restaurants:40%
c) Sightseeing:45%
5. Would you buy items that are fake (piracy):
a) Yes:60%
b) No:40%
☞In Korea, there are several complaints from foreign tourists. For example, one is insufficient sizes in clothes. Another one is difficulty in communication
tourists. This passport has necessary personal information for travel. But existing passport (old type passport) has chance that is stolen. Stolen passport can be abused for crimes but this electronic passport doesn’t have these chances. In order to implement this passport, users must need owner’s fingerprints.
Even if someone doesn’t owner of passport acquires this item, he or she can
Daejeon Metropolitan city has well-earned reputation for the leading city of advanced science and technology in Korea.
Cf. ) Daedeok R&D Special Zone
Daejeon Convention & Visitors’ Bureau offers a one-stop service from planning to execution processes on conventions, exhibitions, and events directly operating and managing DCC Korea.
Yokohama is home to a large number of facilities ca