* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
LOCK&LOCK 김준일 회장
52년 대구 출생.
대구에서 고등학교 졸업.
1985년 국진화공 설립
제조업에 특별한 관심
취미: 마라톤, 등산, 산책
생활신조: 오늘에 충실하자
목표 : 2010년까지
전 세계 밀폐용기 1위,
연 매출 5000억 원 달성
밀폐용기 전문의 중소기업
국내
1. New luxury란 자동차, 가전제품, 가구, 애완용품, 레저용품 등 일반 소비재 및
서비스 상품에서 소비자가 자신과 정서적 교감을 갖는 상품, 기꺼이 값비싼
가격을 치루고도 구입하고자 하는 고급 상품
2. 최근 미국 뿐만 아니라 한국에서도 New luxury 시장이 성장하고 있음
3. 미국 23개 상품 카
■ 지식을 신속하게 흡수하고 자기체화 할수있는 학습 능력 (Knowledge)
지식의 축적 및 활용을 위한 학습능력
어디에 어떤 지식이 있는가를 알고 필요할 때 이를 신속히 찾아내는 능력
능숙한 Global외국어와 컴퓨터 활용능력
외부 네트워크를 효과적으로 구축하고 활용할 수 있는 능력
■ 비정형
manufacturers and 40.7 percent had annual revenue exceeding $500million.
Measures
While many of our measures have been used in prior research, the core element of this study (EM) is a new construct. Fortunately, much groundwork for the
operationalization of the construct has been. This groundwork permitted us to
develop a series of tightly targeted questions.
Enviropreneurial marketing
background of theory
19c administration paradigm = bureaucracy
1970's Anti-government, tax, bureaucracy
new managerialism (UK)/ entrepreneurial government
(USA)
the government can’t resolve
social, economic issues
for increasing national competitiveness
recession period of 80” fiscal crisis
(1) Commercial Banks
influential through lending practices and providing information to small and medium sized enterprises
(2) Investment Sector
can influence over large companies
(3) Insurance Sector
have influence by pricing various types of environmental risk and to help pay for environmental damages
(1) Framework to develop new services
(2) Risk management capacity
(3) Access to
new norms of international environmental law.
(1) State of Necessity
Hungary says they are in the state of ecological necessity. Actually, this is main argument Hungary claims throughout the whole process of the trial. They say that the project causes critical environmental problems which they didn’t expect in 1977 when they concluded the treaty. Slovakia also doesn’t deny the environme
create value for customers
Global?
Global
Marketing
A company’s integrated approach to create customer value in a global scale
Alignment with Strategy
Should haveit’s own goal
The goal should be aligned tocompany’s strategy
‘New Management’ of President Lee
Environmental Change
“New Management(1993)”
→ Total Renovation of Samsung
** 21C Medical Information Business Plan
- 메디다스 설립
기업가치 Paradigm
* 과거 Paradigm
* 자산, 과거 History, 수상경력, 기술, 현재 수익…
* NewParadigm
* 1. 시장 장악력이 있는가 ?
* 2. Royal 고객(회원)층이 두터운가 ?
* 3. 수익이 창출되는 Business Model을 갖고 있는가 ?
- 메디다스 사업영역
* 전자의무기록 (Electr