of games and gambling because they play an important role in generating revenues around the world.
Entertainment refers to live and mediated performance experiences such as a concert, dance, or drama, including the pleasure received from viewing comedy or magic
Recreation consists of activities or experiences carried on within leisure tie, either for personal satisfaction or creative enrichment
Seeks growth: decentralized, flexible and elastic structure, high R&D abilities, creative, risk taking. Give high value to innovaton
Seeks efficiency: highly centralized structure, and strict cost management
Balance in growth and efficiency: being creative to improve to production process in a stable product line.
No clear strategy. Changes the characteristics of the organizational
Acknowledgement
Out team Barcelona chose Pixar as our topic because Pixar’s HR strategy is very creative when it comes to making animated films and respectful to each worker. First, we analyzed about "HR Strategies" according to the book and the Professor, Girish supported to build information of this paper. The aim of this research is to study about Pixar strategies in the implementation of
of Korean origin. Students can utilize their knowledge in joint projects with LGE employees over their summer, and have a chance to experience the organizational culture of LGE, which leads the world in technology.
3.1.2. LGE’s Positions and Rank System
Titles Separate from Rank
To foster a more creative organizational culture, titles are separated from rank. The importance of titles wa
한국시장은 한국형 마케팅으로 승부하자
Target Segmentation
New 자신만의 것으로 소화되어 주변과
조화를 이루는 개성을 중시하는 세대
Brand는 오니니언 리더를 기반으로 하는 하향정보식 컨셉과 브랜드 파워를 가지고 출발
my_ [mai]
1 나의, 내 2 [부르는 명사에 붙여 친밀감을 나타냄] 3 [놀라움을 나
of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth in authentic, creative and new ways with the “Celebrate Originality” philosophy.
To address the needs of its diverse consumer groups and maximise business opportunities, Adidas Originals takes a two-tier strategy to brand and product marketing: Statement and Core. Statement
Creative and Impact
TV광고는 크리에이티브 전략과 조화될 수 있는 매체군이다. 활동성과 역동성을 강조하는 워킹화라는 제품의 특성상, ‘동적인 이미지’를 표현 하기에 가장 효과적이다.
② Coverage and Cost Effectiveness
르까프의 DR.세로톤의 target market은 ‘전국의 20-30대 직장인’이다. ‘전국’이라는 광
of company, LGE also tries to reduce the head office’s size to innovate. They disbanded many teams, including even ‘Blue Ocean’ team which have established creative strategies for entire LGE
2.3. Systems
We can view LG electronics’ systems in two ways, internally and externally. First of all, remarkable system for internal management is LGE’s reward system named ‘target incentive’
2. Vision and Culture
2-1 Vision statement
Shining Stars will provide values based on the ‘shining’idea of students, such as:
- tiny delight experience in daily life
- develop student’s creativity
- reminding the warmth of HGU to various customers
2-2 Culture
Shining Stars는 특정 규칙들을 중심으로 영업 시간내의 활동을 제한하지 않
creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Strength
Famous brand, strong name value
Loyal customers
Unique design using advanced technology
Playful learning
Basic platform of product
Diversified geographical presence
Innovative management strategies
Weakness
High Cost
Inefficient suppl