Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola?, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed wit
Productivity
Quality Control
Ethics Education Program
Distinct Organization Culture
Safe Job Positions
User based MI Analysis Program
Innovative Management
Compliance Program
Local Community Contribution
Innovative Education Program
Communication among Employees
Pulmuone has been issuing ‘지속경영 보고서’ in annual basis since 2007. It is more compreh
product.
In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his t
local plants.
▶Component Combining System
▶ Digital Mock-up
▶ Technical realization of CAE
▶Cost reduction effect
▶Expanding of global sourcing
▶Stabilization overseas
manufacturing facilities
▶ Its parts factory
is closer a car factory
than other china's one
▶ Management System
by a native
▶ Defective product
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
local banks.
• Already had experience with loss on proprietary credit card business
• Poor Consumer payment on installment debt
• Already saturated markets (Australia, Singapore and Hong Kong)
Despite the threats we have mentioned before, we believe that opportunity to be the major player in this market is worth facing the threats and returns can be large due to the risk-r
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as sales promotion
Online media; World Cup events and Twitter
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
Product- Lolita Lempicka hired French professionals like Annick Menardo for scent making and Alain De Morgues for designing the container in order to satiate French consumers taste. The container was designed to symbolize ‘The Forbidden Apple’ to interest female consumers. It also emphasized that this perfume had a story, which was ‘The harmony of feministic desire and fairy tales’. These