is 3 times bigger than 1999’s. E-mart makes rapid increase inthe number of stores as well. In 2000, they had 28 stores but at this moment they are operating 71 stores. It means it is doubled in 4 years. In short, when E-mart opened their business in 1993 their sales amount was 30 billion won at most but now they have 71 stores andtheir sales amount is several thousands times more than that. N
to easily make a potentially unlimited number of copies of content without any degradation in quality andto distribute a single copy to an unlimited number of users. As a result, unprotected digital content is extremely vulnerable totheft, unauthorized access, and propagation. The availability of multiple perfect copies of copyrighted materials is perceived by much ofthe media industry as a th
The fMRI, on the other hand, uses a giant magnet to track the blood flow throughout the brain as test subjects respond to visual, audio, or even taste cues.
Inthe field of marketing, scholars have agreed thatthere are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achie
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
Marketing
Trend
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli
to measure activity in specific regional spectra ofthe brain response
to l
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups tointeract
▷ Network effect?
the number of users on both sides ofthe platform is dependent upon thatof each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
of Samsung, from AMOLED to Omnia andto Galaxy A, it shows standardized line of phone. Samsung's trend of releasing phones frequently is a weakness. They advertise the latest and state-of-the-art product, but in few months, newer phone is launched andthe existing one becomes a cold rice.
(3) Opportunity
The trend of smartphone becoming popular to people is an opportunity. It is said that do
2. The Ways LG Ought to Take to Survive
The company we analyzed is LG, which used to be a leader inthe feature-phone market, but did not rank even 5th ofthe smart-phone market. At the end of 2010, this company’s market share of smart-phone market was about 5.78%. We can say thatthere were several reasons of stagnation.
First of all, as we mentioned, LG led the feature-phone market so that
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung inthe semiconductor and memory chip industry, and has completed an extensive internal and external analysisto determine Samsung’s options in response tothe threat of significant future expansion withinthe Chinese semiconductor industry. It is our opinion that Samsung should
the launch of this simple, monotone ad…Apple catapulted itself intothe marketing hall of fame.
Apple knew one thing thatthe rest ofthe MP3 player manufacturers did not…it’s audience. Apple capitalized on the knowledge of what their core consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 players…they are now iPods with no subst
the iPhone is more than the sum of its parts. Arguably, the parts themselves are not thatinteresting as they are readily available from a number of sources and alternatives exist for most ofthe parts. What gives the iPhone its appeal is really the software that brings all these parts together and allows the user tointeract with the phone in a compelling way. And Apple, of course, developed and