2. Business activities and core competency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF
-기존의 높은 가치를 가지공 있는 브랜드를 이용하여 새로운 제품을 추가하거나,
제품을 개선하는 전략
상표전략의 평가 및 제언
ABC’s 상표확장전략 (re-)positioning (dis/parity with parent brand)
:브랜드 자산을 활용한 대표적인 마케팅 전략의 한 방법
기존의 브랜드에 대해 소비자가 가지고 있는 브
cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its customers. Using official web blog, twitter or Facebook can be a good communication tool. In this way, The Face Shop can communicate with its customers more individually, and customers can express their opinions more easily, so that customers become attach
sales rise
Needs of well-being and Resistance to chemicals has increased.
→We can predict continuous growth
especially skin care(anti aging, sun care)
Still not high levels,but contiuous growth(2007)
$ 8,000,000,000 worldwide market, Growing 20% annually(2008)
20% growth in domestic, Scale of 20 billion won (2010)
Children Cosmetics market now 190 bilion,grew 10% annually in korea
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
Mold lipase
from Mucor , Aspergillus, Rhizopus delemar, Rhizopus japonicus
Virus lipase
from Chromobacterium viscosum, Psuedomonas
fluorescence.
strong on heat.
Yeast lipase
from Candida rugosa
sensitive - temperature change
Ester transfer reaction
To produce specially the functional properties of fat and oil, Enzymatic engineering techniques are introduce
갈라 + 쇼
<잔치·축제>+<볼거리>
규모가 크거나 중요한 사교모임
축하의 뜻으로 펼치는 규모가 큰 오락행사
ISU 세계 피겨 선수권 대회 갈라 쇼
ISU 4대륙 피겨 선수권대회 갈라 쇼
ISU 그랑프리 1~6차, 파이널 갈라 쇼
동계올림픽 갈라 쇼
아이스 쇼 갈라 쇼.
2010년 4월 페스타 온 아이
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he