LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
What is human resource and practice?
Human resource(HR) policies and practices- such as employee selection, training, and performance management-influence an organization’s effectiveness.
The importance of HR policies and practices
Human resource represents the sum total of inherent abilities, acquired knowledge and skills, talent and aptitudes of company’s employees. Managing HR is cr
performance)을 발휘하기 위한 최고의 제품`이며, 혁신적인 제품과 각 스포츠 카테고리의 대표적인 선수를 연결한다. 특히, 나이키는 단순히 유명 스포츠 스타만을 이용하지 않는다. 나이키 브랜드를 가장 잘 표현하고 대표할 수 있는 스타를 선정하는 것이다. 각 부분에서 최고의 선수들이고 최고의 자리
▣ k-pop festival Time table
It can find well-known singers in one place. It can attract national and international audiences because of a more differentiated performance. The Festival is located centered Big
Top Stage, Green Stage. The program is proceeding according to schedule of the main venues. And it are in progress that Rest time, morning hours and the middle of a break will be tak
Golf, manages golf facilities. Marriott also operates 30 conference centers for universities and corporations throughout the United States.
Marriott's services are known primarily for its lodgings, which it provides through a wide variety of hotels, motels, and resort properties. Marriott and newly acquired Ritz-Carlton appeal to an upscale market, whereas Courtyard is geared to business trave
golf
Cool and rebellious, vintage varsity
Ralph Lauren has established competitive positioning in the market
In customer’s perception, Ralph Lauren satisfies Appealing Attributes
(luxury, heritage, characteristics, overseas popularity)
However, Ralph Lauren is perceived as not a very popular brand
(young image, Korean popularity, price competitiveness, peer)
1) Criteria
Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 outlet/factory stores around the world (including Club Monaco and Rugby stores). The company's flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren
golf and spa properties across the Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency, and Hyatt brands.
Hyatt Vacation Club properties provide members with timeshare ownership in residential-style properties with the same service of the Hyatt brand.
-Marriott Corporation
Marriott International, Inc. operates and franchises hotels and related lodging facilities worldwide. (The headqua
레저스포츠의 생활화
레저스포츠의 인기가 높아지고, 국내에서는 주5일제가 시행되며 레저스포츠에 대한 관심이 높아지고 있다. 이에 나이키는 “Nike Golf”라는 자회사를 설립하고 골프시장에 뛰어들었다. 그 외에도 아동, 성인의 비만에 대한 관심이 나날이 높아지고 있으며, 이에 따라 생활스포츠용
an energized, rewarding, safe and healthy work environment where each of us has the opportunity to offer new ideas in an unrestricted manner. Effectiveness increases when we encourage the opinions of others and share responsibilities as a team. We recognize individual accomplishments and provide opportunity for growth as a reward for outstanding performance. When we treat our staff members