and even a full-service as well. Women are very picky. However, once the product satisfied them, women purcahse that product continuously. A key point is that woman customers pay close attention to choosing of foodstuff. Woman customers continuously look for food's dietetically factors and caloric intake. On this accounts, "calorie cafe" appeared for the first time. Nutritionists recommend a calo
for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹의 수입이 된다는 개념. 소득은 다른 그룹을 위한 수입원을 만들기 위해 소비되는 것이다.
56. Class I oligopoly : An oligopoly in which firms are unorganized and uncollusive. Their behavior is characterized by independent act
and be ranked among top luxury good consumption country in the world.
2. What is Brandfor in Premium Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
EnjoySpace
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
and the resort officially opened on August 28, 2007.The resort has 3000 suites, 1.2 million square feet of convention space, 1.6 million square feet of retail, 550,000feet (51,000m²) of casino space – largest in the world –with 3400 slot machines and 800 gambling tables and a 15,000 seat arena for entertainment/sports events.
Vision The Venetian Team Members will create a lasting im
and deliver valuable, differentiated, individual information.
As a result of change in socio-economic preferences of general population and restructuring of European economic space, e.g. creation of European Union, globalization of trade, there is an increasing number of starting businesses with a different form of tourism production. While the dominant form of tourism service industry for the
and the values that are expected to be created through the new model.
II. Current Situation
A. External Analysis
자료 : 닐슨코리아클릭
The graph above shows how the mobile users are using the internet. It tells us that most of the smart phone users are using the internet service for searching basic information, reading news articles, and talking with their fr
Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
Executive Summary
Asian Pearl, a golden chance of investment which could not be missed.
Aiming at commitment to guests, employees, society and environment, Asian Pearl is proposed to prosper as the highest casino in Asia. Located in Singapore, which is famous for its well developed financial and transportation infrastructure, Asian Pearl grasps the opportunity from relaxation of gambling laws i
for alcohol industries to survive. This pressure is happening not only at NGO level but also in consumer’s mind. It is apparent that people’s perspective toward alcohol is changing into negative side. Other than alcohol which is traditionally thought to be a negative factor for health, well-being trend is spreading rapidly and more people are quiting alcohol for their health.
To overcome thi