Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin
I. The History of MTV
1. Phase 1 (1981-1983)
MTV was lauched on August 1st. 1981, and it became one of the most successful cable television channels in history. It came with the first music video "Video Killed the Radio Star" by the Buggles. The new channel was started by a company called Warner Amex Satellite Entertainment Company, after they had done extensive market research to see what
해석한다.
review of history for risk factors
►임산부 연령 ; 과거병력 ; 사회적 발달 단계적 직업력
►산과력 : Lup(마지막 월경일) ; 이전의 월경일(PMP) ; 조산한 적이 있는지 ; 합병증과 최근의 임신에서 의미있는 의학적인 결과
►주산기의 분만시의 특별한 사건 ; 제태연령 ; 출생시 상태
1-1. History of McDonald’s
McDonald’s certainly has a long path of history as a fast-food restaurant and lasted than any other similar type of food chain and will run for a long time as the world requires flexibility in time in any sectors. The company has proudly put the long history of the restaurant on its website but it had cut off according to its importance.
ⓜ 1940 Dick and Mac McDo
Introduction
Our team prepared the case on CRM(Customer Relationship Management) in Everland. Actually, we first prepared SCM(Supply Chain Management) in P&G. But many team presented about SCM, so we changed main subject. When we prepare CRM, we thought a concept of CRM is similar to marketing. But we thought every company have to be concerned about customer for continued existence. Everland
1995, Founded as a division of Microsoft
1996, Debut on Web
1999, Expand to Canada, UK, and Germany
Spun off from Microsoft
2001, Purchased by USA Networks. (33.7 million shares / 75% )
2003, USA Networks changed its name to Inter Active Corp. (IAC)
IAC purchased the remaining stakes
2005, Under the name of "Expedia", All travel group of businesses in IAC spun
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
I. Introduction
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Korean traditional fermented food, is stemmed from natural environment, su
of Mcfadden’s
본사 : McFadden' s 본사는 캐나다 온타리오주 Oakville 있음.
주업종이 건축자재 유통인 것으로 조선업을 비롯하여 목재소·제분소·항구
관련 산업 등이 활발한 도시에 있는 것과 연관이 있음.
본사를 비롯하여 중앙과 동부 쪽 캐나다 전체에 6개 지점이 있음
Oakville, Ottawa, London,