1. Local Brand
2. SaladBar with Healthy and Fresh Dietary
3. Aggressive Enlargement Strategy
1.Dramatical Growth in Family Restaurant Market
2.5 work days in a week(more consumption)
3.Increase in Female Work Forces
4.Well-Being Culture
Demographical segmentation
- without distinction of age or sex ,
- over middle-class family
*Psychological segmentation
- people
high quality dairy and other raw ingredients available.
Family restaurant is included as part of total restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For f
and trend which is moving towards healthy diet and well being.
Based on the SWOT analysis provided in the report, it is recommended that:
• Outback develops employee training programs targeting shor-term contract employees to improve level of service.
• Outback develops new menus to offer to the customer preference andmarket trend including
- Saladbar
- Seafood menu
- Low ca
and etc.
Second, we may classify family restaurant by service type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere andhigh quality of service. In table service, there are American service, Fre
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which
The Peninsula Suite
For those accustomed to the very best, for whom only unique is good enough, The Peninsula Suite offers, without exception, the most panoramic vista over Victoria Harbour, from the very top of the Tower. Open the glass balcony doors and let your imagination soar, stroll around the ultimate in penthouse luxury or sink into a sofa and ponder the pleasure of knowing that you ar
in song-do, so many business man will visit song-do.
iii. VIPhigh rollers from china - we will attract rich customers who from china because of near location from china and airport, they can easily approach in our casino. So they can play game during weekend, even though they don’t have much time to stay.
3. niche market
A. Residents of song-do area
Many apartments are constructed
of guests
Haywood 1998 Provision ofhigh quality service and product, recognition of guest preferences, offers excitement, complaint management, improve service recognition through constant guest contact
심경섭 1994 Location of Hotel, Entertainment facilities, Guest service, elegant rooms, food service, price, sanitation, VIP programs, variety of packages, quietness, aesthetics of hotel, Pac
Ⅰ. Introduction
SALADBAR RESTAURANT – 150 stores in 2011
ASHLEY CLASSIC / BBQ / W / TO GO
Ⅱ. Market Analysis
Product
- Various Salad Menu
- American Grill andSalad as well as KOREAN FOOD
Place
-Increasing Branch at station
-Most in Seoul
Price
-Low Price (9,900 won for lunch)
-Including VAT (matches Korean Culture)
Promotion
-Open Store Event
-Co-Creation Menu
of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact, Pizza Hut had been a market leader. Though people loved Pizza Hut most, it was only until 2009. After then, the market challenger Mr. Pizza got the title ofmarket leader. Their sales and the number of restaurants are bigger than