I. Introduction
I.1. Background : The trends of tablet PC market and ACER
The current economic stagnation of world makes people not to buying PC and to consume cheaper PC such as Note book & net book. With this tendency, people prefer to purchase net book which is small and cheaper than others. So Net book market grows dramatically, for the last 4 periods, net book consistently grows and
of storing vegetables in order to prepare for environmental condition. Around the mid of Chosun era when the red pepper became one of spices for Kimchi, the taste of Kimchi became even hotter and the kinds of it were diversified.
2. Understanding of Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
The existing refrigerator also can keep Kimchi but it has a limit to turn tas
of marked individuality) And Zia(women of marked individuality) in Italic. However, women’s apparel of Zio Zia was stopped in F/W 1998 because it had recorded a poor record. Then, Shin-Sung Tong-Sang has concentrated on men’s apparel of Zio Zia. As a result of competitiveness of price, product and strengthening characteristics, Zio Zia has been grown up a valuable brand in men’s character-f
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in
of the history by selecting another chapter from the drop-down menu on the right.
On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve unt
of choice. (Refer to Motorcycle Industry Magazine, 1992~2004)
(1) Information about HJC
- Site: seo ri 54-2 leedong meon yongin city Kyeonggi do
- Number of staff: 310
- Main product: motorcycle helmet
- The present condition of factory
․domestic
First factory -----> Head office and factory
Second factory -----> plastic injection molding
Third factory
of annual cost of producing 10-in. and 12-in. pipe in-house.
Choosing the “most likely figure” seems to be a good and right decision, but actually it is not. It would be simple and easy to calculate but it has problems that it totally ignores other lower-probability cases. The most sales’ case is fine but what if annual sales turn to be the lowest one, 1,350lbs? It could be a serious prob
I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194
without any products. However, without regarding the needs of the customer toward the product or service, and their reaction after exposure or purchase of them, can companies survive and earn more profit? Definitely not. Therefore, 'understanding customers' is very important for the company to make an appropriate and effective marketing strategy. There lies the importance of CRM and eCRM.
Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system