How can it be smarter than previous one?
D. The most inconvenient point:
“We cannot see inside”
중략
2. Situational analysis
Current situation
A. Overall
The first kimchi refrigerator in 1995
Kimchi refrigerator market has grown steadily until 2002
The period of market maturity After 2002
Life span: usually 7 years →Replacement need happens.
Marketing Research ?
It is Helpful!
Understanding customer’s Needs / Wants
Marketing Action’s FeedBack!
Supporting Success of Product & Service
Doing
◆ Market intelligence
◆ Retail Tracking information
◆ Store level insights
◆ Consumer insights from
100,000 household panel
◆ Advanced analytics
Serving
◆ Financial community
◆ Over 95% of fo
Ⅰ. 기업소개 및 현황
1. 기업연혁
1945년에 '태평양'으로 설립되었다. '아름다움과 건강을 창조하여 인류에 공헌한다.'라는 창업의 이념을 갖고 실현해 나가고 있는 기업으로, '태평양'의 사업 분야는 화장품, 생활용품, 건강용품이며 그 중에서도 화장품 분야가 78%로 가장 큰 비중을 차지하고 있
Market에 대한 홍보를 효과적으로 수행
4. Kids Industry
학생등에 대한 서비스와 제품을 제공하는 업체들에게 학부모와 접촉할 수 있는 온&오프라인의 채널 제공
5. 산업전반
온라인 마켓플레이스의 새로운 시장 개척. 기존의 중고등학생 대상에서 초등학생으로 연령층 확대. 새로운 패밀리 마켓 창출
The Korean Fast-Food industry
There is tremendous growth in the Korean fast food industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fast food market scale is about one point 3 t
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
marketing cost decreases significantly. Thus, companies can increase revenue and save cost at the same time; that results in the better financial position of a company.
ii. Customer satisfaction
Customer relationship management allows companies to provide differentiated products and services according to different customer needs and preferences. As a result, companies obtain the ability to
adequate and delectable food, we will intrigue them to come to at least once in every two days. Moreover by providing tradition food ‘bibimbap’ and exotic ‘kebab bibimbap’ we will expect people who are looking for the nutritious but at the same time delicious food will visit twice in every week.
II.6 Interviews for market analysis
III. Marketing Plan
III.1 Product Description
market, which gives us more convenient to promote it in the Asian market.
4. No big competitor
- As offer a new technology there is no large competitors.
Weakness
1. Financial
It is a big problem for the recently graduated student to requires a lot of money .
2. Expensive product
Imbalance of price will be difficult to bring sustainable development of products.
3.