1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
1. Introduction
1) background and purpose of study
Germany and Republic Of Korea have similialities to bureaucracy public administration system. One of that, what ROK have to focusing on comparative public adminstration, firstly is historical background. ROK grew up as much as people call to “Four Dragons of Asia” in 1970s, wether they go through Korean war in 1950 under the Conflict the
Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we wi
Research Questions
What kind of conflicts can occur because of the diversity?
(especially generation gap between Babyboomers and Y generation)
How people in organizations (especially in Korean companies) think and act regarding generation gap?
What kind of efforts to deal with generation gap & conflict in the companies are implemented in Korea?
What can we do to solve the conflict from gen
Questions !
“ what kind aof person do you like?”
“ Do you expect that there will be same answer from all different people?”
Of course Not!!!
Ideal personality traits
are different in between
Western & Eastern culture.
Compared personality traits were selected from empirical evidence and papers written by Korean investigators.
(겸손 언행의 문화심
of industry
- Domestic Smartphone users has increased from 470,000 on November, 2009 to 1 million on March, 2011, and over 20 million in 28th of October, 2011. With this rapid growth, it is expected that the number of Smartphone users will reach over 30 million.
- 4 out of 10 Koreans are using Smart phones, and the majority of 25 million economic populations are using Smartphones.
Korean Won): Nongshim (1,300 billion) > Samyang (220 billion) > Oddugi (170 billion)
• Shin ramyun black launching
Nongshim launched shin ramyun black to commemorate the 25th anniversary of Shin Ramyun. In the first two-three months, the company made profit above the break-even point but after that it begun losing profit as sales of product dropped. The product defeated in competing again
Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
Section I: Introduction
E-business solution is web-site of online coaching in a sphere of learning Korean language. This choice was made due to growing popularity of Korean culture all over the world. This process of fast spreading of K-pop is called "Korean wave".
The name of the company is TLP-Korean, which stands for “Talk, Learn, Play”. The name is chosen for purpose, because we want to