consumers want to communicate?
What strategies they devise to achieve their goal of SP?
How those web space strategies compare to the self- presentation strategies of real life (RL)?
Why people create websites?
To sell things
To Interact with other people
To Meet new People
To Keep in touch with family
For photos, Videos and other Media
For Educational purposes
The Presentation of Self
Consumers
Consumers of British Public Services More Choice
Part 1.
1-1. 범위와 개념 Scope & definition
1-2 . 목표 Goals
a. consumer-level goals
b. service-level goals
1-3 . 성과 Achievement
2-1. 학교 선택 School choice
2-2. 보육 바우쳐 Nursery vouchers
2-3 .상급 교육 Higher education
2-4 .건강 사회 보호 Health and social care
Intro
개 요
Voucher system
Giving Consumers of Br
Consumer Education이라고 하는 경우 그것은 학교에서의 소비 교육을 의미하고, 성인의 그것은 소비 정보(consumer information)의 제공 또는 입수라고 쓰이고 있어 일본처럼 학교에서의 비중이 적고 일반 소비자에 대한 것이 소비 교육이라고 이름 붙여진 것과는 개념이 다르다. 그러나 기본적으로 소비 교육은 개
진출 동기
No. 1 자리의 고수
판매 제휴
Joint Venture
슈퍼마켓 진입
Mail Order
미국 시장의 한계
미국 커피시장의 한계
아시아 태평양 지역이 주 타겟
한국 내 시장 확대
소득 증가에 따른 건강, 기호 중시
Educated Consumers 확산
자기만의 취향을 중시하는 신세대
Standing 문화의 확산
현
consumer education)를 추가함으로써 소비자교육의 중요성을 부각시켰다. 한편, OECD소비자보호정책위원회에서는 다섯 가지의 소비자권리를 규정하고 있는데 이것은 생명 및 건강을 침해당하지 않을 권리, 적정한 표시를 하게 할 권리, 부당한 거래조건으로부터 보호받을 권리, 소비자피해 구제를 받을 권리,
education. Consumers have been conveniently provided not only with the use of on-line shopping to show without ever leaving home, but also with the concept of "one-stop shopping" The Wal-Mart team is devoted in everything that Wal-Mart has accomplished as a universal competitor. We are dedicated in recruiting rewarding, and retaining employees of good moral standing by providing benefits for exce
educational toy consumers. Hasbro Inc. has succeeded globally, and the company owns the largest market share in the board game industry as of 2007, producing popular board games such as Clue, Monopoly, and Scrabble. What is more, they possess quality brands such as Playskool, Transformers, and Littlest Pet Shop, etc. The company also is the parent to several widely known subsidiaries like Kenner,
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
Business Model - iMac
Differentiation Strategy
Bill Gates
Chairman, Microsoft Corporation
Steven Paul Jobs
CEO, Apple Corporation
Think
different!
Target
High-end consumers and professionals
involved in education, publishing and design
Education – Core Strategy
AirPort
Inexpensive and easy-to-use
wireless netw
Student’s Demand
Democratization of local NPC election
The question of the party’s legitimacy
Exercise of basic freedoms
Accelerating the tempo of political reform
(Marking decisions of their own careers, reform in higher education, the rising consumer prices in urban area …)
1.Generational differences
hard liners vs. young generation
2. Lack of guidance of theory an