Respect for Art ( Faulty )
Summary: the teacher saw a caricature of his face on the blackboard. It was sharp, accurate, and funny. The class waited for his reaction. The teacher observed it with interest and then said: "It is too well done to be erased. Let the artist first copy it on paper. My compliments to the talented caricaturist."
Segment's reason: Our team think this story is "F", be
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
2) The strategic developments of the growth
1. Vision
- Functional-Healthy Product
- Well Being
- The young trend which maintain their body
2. Sensitive Design
A tool fill with beer have 3 sorts of bottles. 330ml bottle, 355ml can, 1,600ml pet. They want to appeal to women so it made by S line. Also they choose dark green colors the first.
Training to be Successful
Nordstrom provides a significant amount of training for salespeople through the continuous coaching and mentoring provided to new hires, and through the ongoing support provided to staff by managers and senior sales people. Managers are taught to be servant leaders, an approach that has taken hold in many great organizations. This is best exemplified by the notion t
삼는다’을 미션으로..
Against Animal – 화장품의 동물 실험을 반대한다.
Support Community – 공정한 거래로 지역사회를 지원한다.
Activate Self Esteem – 있는 그대로의 자신을 존중한다.
Defend Human Rights – 한사람 한사람의 인권을 존중한다.
Product Our Planet – 우리를 둘러싼 환경을 지킨다.
2. Definition
-women's fear of independence
-unconcious desire to be taken care by others
-named after the fairy tale character "cinderella"
4. Literature consideration
-‘Cinderella Complex' by Colette Dowling
-tendency to solve problems by changing things from outside conditions
e.g. marriage, job, joining a union, or fighting for women's rights
-But external changes cannot solve c
Long-term paradigm shift in business
Weakening growth potential
by just reinforcing the existing business
Selecting and concentrating
on a higher value-added business
Keeping diverse businesses
led to
failure of fostering growth engine intensively
New Business models
allow to overcome recession
Continuing unwinnable competition
led to
mergers and acquisitions
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
human, community and respect the natural environment, and achieve the commercial success.
Currently, what generally acknowledged the corporate social responsibility concept is: when enterprise is creating profits and be in charge of the benefits of the shareholders, it also bears the responsibility on the staff, on the social and environmental, including complying with the business ethics, safet