Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
Acculturation hypothesis
“ the degree of acculturation toward the ‘model’ language group seems to be the primary consideration in attempting to account for the varied levels of linguistic achievement reached by second language learners”
Korean Wes
Literacy Ability (reading, writing) Grammar skill High Low
Communication skills
(listening, speaking) Low High
Origin of the world ‘Tal’
the word Tal was borrowed from Chinese, and is now used to mean "mask" in Korean. However, the original sense was "to let something go" or "to be free.“
the root Tal appears in the Koreanlanguage to denote illness or misfortune. For example, talnatda means "to become ill" or "to have trouble."
The talnori, or mask dance, originated as a shamanist practice meant
of the language used in the textbook are being used frequently in a daily life.
⑤ Topics, situations, contexts, and activities are appropriate for the learners.
⑥ Only activity book is appropriate for each level of the students. The textbook does not consider the proficiency level of each student. It covers general texts and activities. To complement this limitation, the activity book in
Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, ac
of successful learning of a second language. Therefore, learners have to be able to gamble a bit, to be willing to try out hunches about the language and take the risk of risk taking both in the classroom and in natural settings. Individuals learning a second language can face other negative consequences if they make mistakes. Beebe(1983, p.40) described some of the negative ramifications that fo
language would enable teachers to predict the difficulties in acquiring second language.
It is quite common to detect where the speaker is from just by listening to his/her accent.
e.g.) French
Ladies and gentlemen
-Ladies and zentlemans
The great honor
-ze grade hooneur
(중략)
Corder’s (1973) 4 Stages of Second
1. Choose one difference between English (L1) and another language (L2).
Korean can express various meanings by using lots of verbal forms with suffixes. In the case of English, even though it also has several suffixes such as -ed(past tense in regular form), -ing(progressive form), -ly(adverb), and -tion(to make a noun form), it cannot make difference of their meanings in terms of semanti
learners. Considering students’ ability, the lesson asks for a minimum amount of writing. The students read the passage and fill in the blanks thereby using focused grammatical form within context. Also, students are asked to write a short sentences using subjunctive mood in order to express their feeling on hypothetical position given.
2) Function
Function focus on the actual language use
of English Education
‣ To cultivate interests and confidence in English and to enhance the ability of 1communication
‣ To communicate fluently about the daily activities and general topics
‣ To understand the various foreign information and to improve the ability to utilize 1the information
‣ To recognize Korean culture and to enhance sound values by understandin