3. 고객이 loyalty program을 지향해야하는 이유
Customer Loyalty Rating (%) Profitability (%)
Source : Keki R. Bhote. "Beyond customer satisfaction to customer loyalty", 1996
->고객유지율(고객로열티)이 수익성(고객가치) 미치는 영향
" 고객 유지율을 5% 포인트 증가시키면 평균 고객의 가치는 25~100% 증가
Weaknesses : Although DHL has provided value added services- like computerized tracking, 24-hour customer service every day of the year, and proof of delivery service- , there are obvious limitations. It is expensive to provide service and customers using that service were often not always charged extra because of cheaper price in competitors.
And including new segment, it is very hard to handle
customers prefer it than other sojus. In short, this segment market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinro to become best firm in Korea soju market.
Overall, needless to speak, Jinro is best comp
CDW Computer Centers, Inc
소개
컴퓨터 카탈로그 업체. 하드웨어, 소프트웨어, 소모품 판매.
1984년 home-base business 로 시작됨.
회사 본부 : Vernon Hills, IL
현재 종업원수 : 약 4,350명
Fortune No.343
CEO : John A. Edwardson
Walker Information’s SmartLoyalty : 고객의 견해와 태도를 이해하기 위해 Customer Loyalty Data에 대
on eggshells”
“I really hate going to the dentist – it’s not you, but I just done want to be here.”
Involving the staff in decision-making process and empowering the staff gave them incentive to improve service quality
Gave opportunities to update their skills
Attractive compensation
Happier in their work
Provide higher quality, customer-pleasing service
customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of ma
consciousness.
It sees itself as a sneaker-making company not a sneaker-marketing company.
The foundation of its marketing is fit and performance.
Companies spend vast sums
for fortifying and defending themselves
against legal challenges by various stakeholders.
However, If they honors the emotional contract,
it lead to customer loyalty.
They don’t have to spend vast sums.
참이슬 and 처음처럼 are based on Seoul, Gyeonggi-do, and 참소주 is Gyeongsangbuk-do, 시원 is Gyeongsangnam-do, 잎새주 is Jeollanam-do.
This regional preference would not change easily, because companies already have their heavy-user and customer loyalty. But more than 40% Soju is consumed in Seoul and Gyeonggi-do, Doosan decided to chase Jinro at least 20% of region market.
customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give subsidy to this industry. In conclusion, we can say that threat of new entrants is comparatively high.
iv. Substitutes (Threat of Substitute - high)
In this industry, Brand loyalty of customers is considerably high as people don’t c
Current and anticipated cultural and structural issues
We can think about three variations in current and anticipated cultural and structural issues. First, people
want handiness and high nutrition food, due to increasing of working women, a nuclear family and busy
city life. Secondly, customer highly concerned health/diet, so they want to buy health and low calorie
food. Finally, be