for tariff wall, Genesis can feel the pinch of imported cars. So we tried to find ways to overcome this difficulty.
First of all, in this report we are going introduce Genesis and make clear what problem it has. Then, we will show you the situation analysis via STP and SWOT analysis, suggest marketing strategy, and we will present marketing plan with 4P. Lastly there will be a brief appendix.
market, without the risk of their investment strategy that meets the acquiring of the own niche.
2. Stocks?
1) The definition of stocks
Raise funds from the Corporation for the purpose of issuing the certificate. Co., Ltd. is a business by investing funds for several people to operate the company. Invest in stocks as a member of the Corporation for its funding for business investment i
III. Starbucks Company Analysis
Understanding Starbucks’ Situation
Starbucks is an international coffee and coffeehouse. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries. In Korea, Starbucks’ first store opened in 1999. It also dominates Korean market with a 25% market share (about 339 stores). Starbucks has become a medium for people and commu
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
The symbol of Ferrari
The famous symbol of the Ferrari race team is
the Cavallino Rampante ("prancing horse")
black prancing stallion on a yellow shield,
usually with the letters S F (for Scuderia Ferrari),
with three stripes of green, white and red
(the Italian national colors) at the top.
Dream Marketing
Dream to be hero
Fulfill imaginations
Noblesse Ma
Led by Mao Zedong
Local Governments Build Small Automobile Manufacture to shortage of Manufacture
Geographic proximity helped build the production system.
The simultaneous entry of HMC and its long-term Korean suppliers
->rapid quality improvement and cost reduction.
Competitive advantage = management of subcontractors
(subcontractors : alliance with 118 suppliers and about half i
1. Superior product performance
2. Affordable compared to
competing products
3. Increased awareness
4. One-Stop Service
1. Traditional weak
2. Low popularity in
Korea market
1. Lexus is in a position to
consolidate its presence in
foreign markets
2. Special consumption tax cut
market is getting bigger and bigger embracing consumers from all ages and from all walks of life.
2-2. The fast expanding rural market
Currently, rural income remains low and the cosmetics market growth is mainly led by urban consumption. With 62% of the national population, the rural residents made up only 34.1% of the total retail sales of consumer goods in 2004. Boosting rural economic dev
-Low purchasing power and high innovativeness of consumer
People who don’t have much purchasing power however, who are innovators. They want an unusual and fresh experimental product. They are people who are not afraid of experimenting new products and are up for a change.
-Mid purchasing power and low innovativeness of consumer
People who have a media level of purchasing power but with