A. Domestic
Seoul & Gyeong gi-do residents- song-do area is easy to access from seoul or gyeong gi area compared with gang won do which is located in ‘강원랜드’ Song do area will have more transportation with developing this city.
B. Foreign
i. Tourists - Our potential customers are foreign tourist who from whole over the world, not only southeast Asia , China, Japan tourists. and othe
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
and 30s are interested in adventure and prefer going places with a friend or their lovers. We can also see that the 20s and 30s enjoy very active leisure activities. But because of the lack of free time their leisure time is limited.
Even though they have many different interests they do not stay interested in one interest. As they usually hang out with friends and peers so the WOM is great.
4-
If BMW does not have rival, they would be lazy and driven to out of market
High Association with national industry
It leads country’s support
Accumulated technique is an engine of these days glory
Through analysis and continuous innovation makes possible to fulfill the consumer’s need.
Hybrid car technology will be important in the future.
Ex) Toyota’s Prius
Careful analysis u
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
Abstract
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place a
4. SWOT Analysis
Appraising a company’s resource sstrengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, provides a good overvies of whether its overall situation is fundamentally healthy or unhealthy.
4.1 Strength
4.1.1 Aircraft Possession Superioty
1) The more possession of aircrafts in compare with competitors: KAL (121), AAL (61)
and anxiety, among other complaints. The explanation for this strange phenomenon is that the human mind can create actual changes in body chemistry as a result of what it believes. If, for example, a person believes that a certain medication contains a substance that can accomplish a specific need, the body tends to move in that direction.
An increasing number of scientists now contend that the
with olive oil, and a New Zealand kiwi fruit for dessert.
올리브 오일을 뿌린 그리스식 샐러드와 뉴질랜드 키위를 디저트로 식사를 마친다.
An eclectic menu, to be sure. But it could contain some of the world's healthiest dishes.
확실히 절충적인 메뉴이다. 그러나 세상에서 가장 건강에 좋은 음식들이 다소 포함되어 있을 수 있다.
WASHINGTON - Electronic communications of every form have become so commonplace in the developed world that we take them for granted.
워싱턴 - 선진국에서는 모든 형태의 전자통신이 아주 일반화 되어서 우리는 그것을 당연하게 여긴다.
In any busy hour, we may be paged, place a mobile phone call, use an electronic cash machine, send a fax, receive an e-mail and