2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.
2.3.2. Brand Loyalty: First-mover Advan
나이키는 세계 스포츠 브랜드 중 1,2위를 다투는 세계적인 기업 중 하나입니다. 이 기업은 현재 세계 유명 축구프로팀, 국가대표 협찬뿐만 아니라 세계적인 스포츠스타들의 개인적인 스폰서 겸 스타마케팅을 통하여 “나이키”라는 기업을 홍보하고 기업이미지를 상승 시키고 있습니다. 예를 들자면 요
Place
CITRUS SOCCER BALL
At the first stage, setting up the booth near the
태릉 athlete's village, we can start selling goods more widely. To get formerly unknown product such as citrus ball on the map, as ㄴa new design concept with high-tech transparent soccer ball and prestige image,
begin broadening the extent of market share such like department store in capitals and sub centers
Entry of events is limited
- less accessibility
Lots of events, but insufficient personnel
- Waiting time was too long
Events just for display
- couldn't make actual purchase
goods out of trend
- there wasn't something kids like
Events for every child!
Supplement the personnel
Events related to actual products
- supplement and variation of products
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
Management challenge in Contracting
Challenges for public agencies
Loss of control
Reliance on contracting may put the government in a vulnerable position where essential services are concerned and lead to some loss of control over the services they purchase.
Excessive costs
Experienced service providers may have an information advantage over the government when new services are contract
Price:
• Happy hours – on every Wednesday from 6:00p.m ~ 9:00p.m, customer can have every dishes at discounted price.
• Membership card – Accumulated points upon each transaction. Accumulated points can be used during the next transaction. To boost customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate
Before Jan 1994
Product-by-product based on cost of production
Price decision process
Unit cost + Wholesale margin + Retail margin + VAT
This method is criticized for rigidity caused by government
After Jan 1994
Re-agreement after 3 years with SNP(제약협회)
Each company restrict their medical payments instead of giving them liberty of pricing decision.
Definition
Incentive
have a lot of money to spend on foreign goods. However this is not the case. The very purpose to the creation of this shopping mall was to provide consumers with high interest in foreign goods (sensitive to trends and interest in fashionable goods) at fairly lower prices. So the ultimate target group of WizWid would be consumers that care about fashion and brands, but also those who would lik
Mission and Vision
Mission :
The global industry Jinro is putting aggressive strategy on world's market and making itself not only in local market but being the best alcohol beverage maker through out the world.
Vision :
Jinro is currently exporting its product to 50 other countries including USA, Europe and Asia, and their aim is to expand more on their distribution. Not only focusi