Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half ofthe world's
2.2. Structure
There is the common type of organization among Korea’s big companies called ‘chaebol’ which are cross-shareholding to influence subsidiaries. Cross-shareholding means more than 3 subsidiaries finance each other and increase the capital. Samsung also finance in this way. But not recommended, because it induces unhealthy relationship between companies, which one poor subsidiar
the best shops are- is perhaps the most promising consumer marketofthe decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns thatthey have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing V
the survey predictthatthe level of corruption will increase, 71% predictthatthe current government’s actions in the fightagainst corruption are ineffective [Exhibition11] (TI, 2010).
Culture and Socioeconomic EnvironmentTotal employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations
of GDP per capita
Rising ethnic, religious, linguistic, and cultural hostilities
Civil War
Use ofterror againsttheir own citizens
Weak institutions
Collapsed health system
Basic food shortage, leading to starvation
Basic differences among civilizations
Smaller world
Economic modernization and social change separate people from local identities
The dual role ofthe west
l
tribes society developed trust relationship but hold each other in check. Tribes superiority depends on tribe's military power, credibility and honors. So tribe's honor was symbol of Superiority, the honor comes from individual morality in thetribes.
Members who damage the honor were punished by their tribes. So thetribes prevent from a war against other tribes and preserve their own honor.
the streets, and using such research to develop appropriate programmes and policies to reduce the number of street children and provide them with appropriate assistance;
(b) Prioritizing family and community based interventions aimed at reintegrating these children successfully into their families;
(c) Increasing the resources provided to local authorities providing services to street childr
services.
2) Competitor Analysis - Eol-zzang-mom-zzang
A. Abstract
Slogan : we would be our first step on the way to fresh & healthy skin.
It provides all male & female customers with the precise information as well as knowledge on skin
By utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind of machinery, including high-frequency machi
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p