1. 제품의 가장 기초적인 욕구를 가장 먼저 캐치한 후 선점한다.
2. 어떤 제품군에 대해 생각할 때 특정 제품이 떠오를 수 있도록 광고를 제작한다.
3. 카피가 간결하면서도 확실하다
4. 타 제품도 자사의 제품과 같은 성능을 가지고 있더라도 마치 자사의 제품만 그 특징을 가지고 있는 것처럼 광고 제
기업외부환경
화장품 업계의 전반적 상황
기능성 화장품에 대한 수요 증가
화장품 종류의 세분화
인터넷 상점의 증가
수입화장품의 강세
통신판매 시장의 전망
아직 초기 단계 → 높은 마케팅 비용
e-business 의 성숙 → 새로운 시장 공간으로 부상
인터넷 상점의 단점 보완 가능 (전 종류 구
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
●광고(advertising)의 개요 및 정의
광고(advertising)란 기업이 광고주(sponsor)가 되어 광고 대금을 지불하고 메세지(CM: commercial message)를 비인적(nonpersonal) 매체를 통해 소비자에게 제시하는 모든 활동을 말한다고 볼 수 있다. 이와 같은 광고는 주로 기업이 생산한 제품에 관한 정보를 소비자에게 전달하기 위
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic mark
Basic Information about Advertisements
The there are 4 series of advertisements to this campaign featuring cow, pig, chicken and duck. In the ad each animal provides one nutrition fact regarding tuna and shows their jealousy towards tuna and their disappointment that they do not possess such nutrition. Thus, it is type of comparative advertisement where tuna is compared to other meat products
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti