INTERNATIONAL PIZZA HOUSE IN BRAZIL
1990년 비오는 가을날 오후에, 페르난도 실바는 브라질의 IPH로 편지 쓰는 것을 준비했다. 페르난도는 브라질의 최남단 리오 그란데 설에 있는 IP프랜차이즈를 소유하고 있는 Maxxi Food사의 총지배인이었다. 편지를 쓰는 페르난도의 목적은 IPH의 마케팅전략에 개선을 제안하는
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
Food items are classified as "directs" or "stores." ("Directs" are charged to food costs on the day of receipt, "stores" enter storage records, such as perpetual inventory forms, and are charged to food costs when issued. See Chapter 9.) Each beverage item is classified as liquor, beer, wine, or soda. Columns in the sample forms post bar Scotch and house chablis wine.
⇒ 4. 8~13 행에는 유
food is main item. For instance, a canape. It is not for main meal but of a light meal or a snack.
* Products & Related Services
- It mixed table service, take-out service, self service. Wine shop and sell finger food and coffee in the first floor. The second floor has tables and a terrace. Customer buy wine or food what they want. The price similar to other wine shop.
service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones of In-N-Out's philosophy.
It was almost three years before a second In-N-Out was opened. By the time of Harry Snyder's death in 1976, there were only 18 drive-thr
Service
2. Waiting Food
3. Call Ahead Service
4. TABLE VISIT으로 고객의 만족도 체크
5. BIRTHDAY PARTY
6. 스테이크 만족도를 위한 COOK UP 또는 RECOOK!
7. TWO DOOR SERVICE로 고객 환영
8. TABLE 계산
9. 밥 종류의 아이템에 김치 무료 서비스
‘아웃백 부메랑 클럽’ 멤버십 카드
– 사용한 금액의 3
성숙되어 감에 따라 세련되고 다양한 툴과 부가가치를 높이는 고차원의 서비스(Value-added Service)들이 계속해서 이어져야 한다. e-Marketplace가 제공하는 기능 또는 제공해야 하는 기능을 다음과 같이 크게 네 가지 영역으로 나눌 수 있으며, e-Marketplace가 진화함에 따라 기능이 고도화 됨을 알 수 있다.
food, Pager Service, Call Ahead Service
부쉬맨 브래드 : 실제 서비스를 제공밭기까지 심리적 기다림을 단축
담당 서버 : 한 사람만을 위한 서비스
최상의 음식 : 실제 서비스(음식)을 위해 최상의 식재료 구입
풀뿌리 마케팅 : 수능시험, 대구지하철화재, 월요일출근, 사회공헌활동
24시간 응대 : 고객과의 접점
Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac