4)Promotion설정
TV, 라디오 등 미디어나 신문광고 등을 통해서 상품 특징인 재취업 부분을 어필한다. 신입회사원들을 타겟으로 SNS홍보, 상담 및 보험가입이 가능한 팝업스토어, 재취업에 성공한 은퇴 선배들을 초청해 Plan B 클래스 개최, 보험박람회 부스설치, 은퇴 후 우울증으로 인한 자살을 막기 위한
Ⅰ. 기업 소득세
■소득이라 함은 연간 총수입금액에서 필요경비를 공제한 금액을 말한다.
소득금액 = 연간총수입금액 - 필요경비
-이때 장부를 기장하지 않은 사업자의 경우에는 총수입금액에 업종별 표준소득률을 곱하여 소득금액을 계산한다(발생소득분부터는 표준소득율제도가 폐지되고 기
Ⅰ. 기업브랜드관리(기업상표관리)
1. 브랜드라이프사이클(Brand Life Cycle : 브랜드수명주기)에 대한 개념이 미흡하다
최근 들어 국내외적으로 브랜드라이프사이클에 대한 개념이 중요시되고 있다. 브랜드가 마케팅 활동뿐만 아니라 기업 경영 전반에서 중요한 항목으로 인식되고 있기에 브랜드를 생
Ⅰ. 개요
광의의 투기적 버블의 정의는 투자자들이 버블의 존재를 파악하지 못한 비합리적 버블(irrational speculation bubble)과 이미 파악하고 있는 합리적 버블(rational speculation bubble)개념을 포괄한다.
비합리적 버블은 투자자들이 주식 선물이나 portfolio insurance에 의하여 강세장세에서는 수익을 얻고, 주
What’s Business Intelligence(BI) ?
Set of applications and technologies of approaching, gathering, storing, analyzing data for quick and correct decision-making.
It includes
{data mining, data base& data warehouse, statistic analytics, prediction etc}
“An umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems."
Perspectives of recognizing the problem
Although they have different ideologies, having similar policies
새누리당
- larger proportion of welfare, Universal welfare
- accepted childcare welfare in terms of labor force expansion related to producing population (national competitiveness)
민주통합당
- Universal welfare
- excessive child nurturing expenses
→ dropped bir
Slogan
Make a dream of buying a house
become a reality
&
Be free from sorrow of homeless.
Goal
To reduce housing costs
for ordinary people
Statements
Provide 1.2 million Public Housing
→ account for 10~12% of the whole housing.
Expand national funds for Newtown Project’s infrastructure.
Relieve interest burden of rental deposits for low-income people.
I. Introduction
On April 11, a legislative national election for the 19th National Assembly was held.
The 2012 election was won by the ruling Saenuri Party and only 4 parties won seats in the election. Among them, there are 2 major large parties which are Saenuri and Democratic United Party(DUP). The former represents the conservative party and the latter is liberal one in Korea. Since the c
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf