I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정
integrated place of production and sales which provides goods with low-prices. (Hong & Lee, 2007)
However, according to this paper, the most significant problem of Dongdaemoon fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in ageing of employees and no young skilled people. Also, Dongdaemoon market is losing its competitive be
integrally involved since its early days when it was based in a church hall. Singita has worked with them to build a new centre and now maintain an ongoing close relationship with them, responding to specific needs as and when they are brought to our attention. This includes providing assistance with their property and centre maintenance, and improvement issues.
▶Amenities
Communication ser
Activity 2, Image Game
1) Definition of Whole Language Approach
"A whole-language approach represents a philosophy about reading rather than anyone instructional method. According to this philosophy, language is a natural phenomenon and literacy is promoted through natural, purposeful language function. It has as its foundation current knowledge about language development as a constructiv
integrating whole SPC groups’ customers, PB could get much higher competitive advantage in their bakery industry. So, PB and SPC group introduced Happy Point card in terms of one of CRM activities.
1.2 History
PB introduced ERP system before 1999. With an ERP system, PB is able to increase a standardization and systematization. An ERP system can make it possible to supervise the overall pro
integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. The strategies used by the company include cost leadership, differentiation strategy and focused differentiation.
▶ One-to-one Marketing
- 소비자들이 마케팅 관리자들에게 정보를 제공하여 가치를 첨가하는 것을 돕는다. 반대로
마케팅 관리자들은 정보를 얻고 소비자들을 위한 보상 체험을 양산함으로써 가치를 더함.
- 근본적인 개념
· 소비자 테이터베이스를 통해 개별 소비자에게 초점을 맞춤
· 상호적용을
▶ Experiential Marketing
- 체험 마케팅은 제품의 특성이나 이점을 전달할 뿐만 아니라 제품을 독특하고 흥미로운
체험과 연결함으로써 제품 판매를 촉진 함.
- 5가지 체험 유형 : 감각, 감성, 인지, 행동, 관계
- 기업의 바람직한 고객체험을 전달하고 정보기술, 브랜드, 이를 위한 통합 마케팅 커뮤니
주5일수업제의 의의는 학교 구성원의 삶의 질 향상에 있다는 점에서 출발해야 한다. 너무 많은 양의 교육을 학생들에게 주입하기보다는 학생들이 여유 속에서 필수적인 교과 내용을 내면화하는 것이다. 스스로 생각하고 스스로 문제를 해결하며, 합리적 판단력과 풍부한 감성을 가지고, 타인을 배려할
② 등장인물과 장소의 딜레마
ⓐ 등장인물의 딜레마: 교과서에 등장하는 인물이 한국인이어야 하는가 외국인이어야 하 는가의 문제이다.
ⓑ 장소의 딜레마: 등장인물이 외국에서 등장하는가 국내에서 등장하는가의 문제이다.
ⓒ 타협안과 현실감: 국내에 사는 학생이 외국인과 만나거나 한