Company Name : Korean Air
Date Established : March 1. 1969
Fleets : 125 (As of April 30, 2010)
To be a Respected Leader in the World Airline Community
Excellence in Flight
Operational Excellence
Service Excellence
Innovative Excellence
"Welcome to Chicago, home of the 1908 World Series champions." "We know you have many choices in airlines, and we're just glad you can't afford any of
Sample character is categorized as sex, age, the average number of monthly visit of large retail store, expense per shopping, academic ability, and annual income
Strategy
Do it right the first time!
Encourage and Track complaints
Act Quickly
Provide adequate explanations
Treat customers fairly
Cultivate relationships with customers
Ⅱ. Definition
The definition of communication
Communication is that people exchange verbal messages and non-verbal messages so that they exchange the information and develop the intimacy among them. It can motivate the members to accomplish the group's goal.
The definition of Job satisfaction
Job satisfaction is that individuals have the positive perspective about their job and
기업 경영의 최종 목적을 고객만족에 두고
고객만족 향상을 위해 지속적으로 노력하는 것
고객의 욕구를 찾아내어 그 욕구를
만족시켜 줌으로써 조직의 목표를 달성 하려는 것
목표고객의 요구를 파악하여 이것을 충족 시켜줄 수
있는 제품과 서비스를 제공 함으로써, 고객의 만족수준을
최
호텔산업 등을 포함한 서비스 산업의 발전에 따라 고객만족을 결정짓는 중요한 변수중 하나로 서비스 품질이 제시된 후, 많은 연구가들이 서비스 품질을 개념화하고 이를 실증적으로 분석함으로써 서비스 품질의 측정과 결정요인 그리고 다른 구성개념(construct)과의 관계 등을 밝히고자 하였다. 그러나
1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well