image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Cola used the sports marketing. However, having a celebrity to endorse some products also entails high risks. As many people know, the image of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
100% milk.
Milk was made Method of HEPA and CLEAN, so consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoul
is one of the men's cosmetic brand of AMORE PACIFIC. Amore Pacific changed 'Hera for Men' into 'Hera Homme'in 2005 to improve the brand image. they employed Jang Dong Gun, the famous movie star, for more polished and luxurious image than before. According to the research of brand-stock which is specialist for evaluating brands, they are the first – worthwhile men’s cosmetic brand.
▪ Company as entering a new stage of
rapid growth / large dividend
would be inappropriate.
▪ Importance of making a strong public
gesture showing that management
believed that Gainesboro had turned
the corner and was about to return to
the level of growth and profitability
seen in the 1980s and ‘90s
▪ Confounding question about the stock
What is this Advertising intended to Achieve?
별도의 조리가 필요 없이 먹을 수 있는 '생식두부'
밥 한 공기의 1/3 수준인 90kcal
간편하게 식사 대용 기호
오리엔탈 소스나 참깨소스 등과 디핑해 섭취 가능
STORYBOARD- A안
여자가 종이에 그림을 그리고 있다 . (연필소리와 함께 경쾌한 노래나 잔잔한 노래)
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000
by Year End 2011
I Consumer Objective
Remove Hyundai’s ‘downmarket’ Image.
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
is important. Tussan IX's gas mileage is 11.7㎞/l to 17.4㎞/l. They are selected 'the best gas mileage car' in the America. It prove that Tussan IX show off high fuel efficiency.
3. The consumer awareness about Tussan ix.
Consumers are exposed well this advertisement because this advertisement suggest many situation. For example, "When you are seat in front of TV", "When