#1 a brief Introduction Nutrilite
First, Nutrilite is a health-functional food company founded in 1934 by 칼렌보그. Since then, they make products with natural materials in their own organic farm, and conducts product testing more than 15000 times per month. Also, they are making good impression to public with many charity activities related to corporate social responsibility.
Nutrilite has
NUTRILITE?
Founded in 1934
Organic Agricultures
Charity Activities - CSR
- Make a Best Product
Conducted Product Test more than 15,000 products per a month
Introducing Product
더블엑스 종합비타민무기질
새몬 오메가 3 - DHA/EPA 함유제품
SWOT Analysis
Strength
Strong brand image
Unmatched
Trustworthy
Focus on customer satisfaction
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
1. 글로벌 촉진의 의의와 고려요인
1.1 글로벌 촉진의 의의
- 글로벌 촉진(global promotion) 또는 글로벌 커뮤니케이션(global communication) 은 글로벌기업이 생산한 제품 또는 서비스를 해외고객들이 구매하도록 유도하기 위하여 자사의 제품 또는 서비스에 대한 정보를 제공하고, 잠재적 또는 실제적 소비자
Ⅰ. 서론
한 기업이 "내 것"이 아닌 "우리 것"이라고 할 때, 기업 내의 종사원, 즉 경영자, 관리자, 근무자 모두는 그 직책이나 직급의 고하를 막론하고 각기 그 기업은 "우리기업"으로서 진한 애착과 강한 소속감을 느낄 것이며, 모든 종사원은 운명공동체로서 한 가족과 같은 연대의식과 유대감을 가지
Ⅰ. 서론
광고주와 광고회사는 모두 ?상호간 파트너쉽이 필요하다?는 데는 인식을 같이 하고 있으나, 광고주(3.70)보다 광고회사(4.30)가 그 필요성을 더욱 절실하게 느끼는 것으로 나타났다. 이는 외국의 연구결과나 오창호(1998), 홍재욱(1999) 등 국내의 연구결과에서도 모두 나타나는 공통적인 것으로서
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
Evaluate Each Advertisement
대한항공
1 Headline
미얀마의 평화로운 분위기를 연상
항공사를 광고하는 것인지 여행사를 광고하려는 것인지 불명확
2 Subhead
Headline에서 제시하지 않은 이점을 언급
3 Body Copy
간결하게 핵심 정보를 표현하여 impact를 주려는 전략
1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
1. Introduction about Product
-Explanation of Product
순한 처음처럼 was launched in Aug, 2009. It is 16.8 percent proof, which is about two percent lower than general So-ju. It also tastes softer and milder than other So-ju brands. With growing interest in So-ju among young people, Lotte made this product in order to provide young clients with a wider range of choices.